On June 13, Axinn partner Denise Plunkett spoke on a panel entitled, "Developing an Empowered Personal Brand: Guide to Building (or Rebuilding) a Personal Brand that Promotes Professional, Personal, and Community Value" at American Conference Institute's Women Leaders in Financial Services Law Summit held June 13-14 in New York. 

Panelists discussed key tools for empowering your personal brand and explored strategies for: 

• Identifying and leveraging your brand’s unique value and underscoring self-differentiation as a woman in finance.
• Building a digital brand that promotes your core values.
• Harnessing social media to build your brand. 
• Demonstrating your deep knowledge of the financial services industry through high-value content and meaningful branding.

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