Growing Axinn: Business Development & CRM Pilot Workshop
Additional Training Materials
To maintain momentum and build upon and reinforce the content you learned during the live training, we present the following additional training materials on demand. We will add to the materials below as they are distributed.
Find out how to win more clients and business by telling authentic stories that make your offer so compelling the client will be thinking “I’d thought you’d never ask! What’s the best way to open a presentation? Find out, plus the right storytelling formula, how to close, and many more practical tips.
In this episode, Mo interviews trust expert Charlie Green, author of The Trusted Advisor. They explore why trust—not tactics—drives results, sharing powerful insights on vulnerability, curiosity, and connection to build lasting relationships that fuel both client loyalty and business growth.
Mo interviews James Clear, author of Atomic Habits, to reveal a powerful truth about business development: small, consistent actions drive big results. By focusing on systems over goals, identity over outcomes, and daily momentum over perfection, professionals can outpace competitors, build lasting relationships, and turn business growth into a repeatable, high-impact habit.
Mo Bunnell sits down with Todd Henry, author of The Brave Habit, to explore how bravery drives deeper relationships and long-term business success. They discuss fear, agency, and the power of acting boldly—even amid uncertainty. A must-listen for those looking to grow through brave action.
In this episode, Mo talks with Gina King about actionable strategies to deepen client relationships—active listening, advisory positioning, telling compelling stories, framing meetings, and aligning with client needs. Practical insights anyone can apply to build trust, influence decisions, and deliver results.
Mo Bunnell interviews Dorie Clark on mastering business development through long-term strategies. Learn how building meaningful relationships, saying no to the wrong things, and dedicating "20% Time" to big goals can create lasting success.
Asking great questions creates a triple win: it makes the other person feel good, boosts your likability, and helps you tailor your message to their goals. Skip the PowerPoint—focus on them. The more they talk, the more memorable and effective your meeting will be.
In this episode, Mo reveals how consistent, strategic marketing—“pre-business development”—can fuel your growth. Learn how to align efforts with your goals, discover proven examples from top firms, and get practical tips you can implement today.
What if trust—not time—is the true foundation of lasting relationships? In this episode, Mo is joined by global trust expert David Horsager to explore the eight research-backed pillars of trust. Discover practical strategies to build stronger connections, lead with impact, and grow client loyalty.
This week, we're sharing Mo's robust approach to business development meetings: Dynamic Meeting Prep (DMP). In this episode, he covers how to set a single goal, frame meetings effectively, prepare for any scenario, and use cliffhangers to drive momentum. Mo’s insights will help you show up confident, focused, and ready.
Think great conversation is a gift, not a skill? Think again. Listen to Alison Wood Brooks, author of Talk, as she explores the science of conversation, debunks myths, and shares tools for deeper connections. From small talk to trust-building, this episode will transform how you communicate. Tune in now!
Find out how to win more clients and business by telling authentic stories that make your offer so compelling the client will be thinking “I’d thought you’d never ask! What’s the best way to open a presentation? Find out, plus the right storytelling formula, how to close, and many more practical tips.
