Passle CMO Series Live 2025

On June 5, Axinn Chief Operating Officer Ann Westover and Chief Marketing Officer Julie Chodos spoke on "A Brand Journey: Aligning What Matters to Your People and Your Clients" at Passle's CMO Series Live in New York. 

Ann and Julie discussed: 

• Key steps in the rebranding process;
• Why rebranding is essential for your firm’s growth and image;
• Navigating decisions and overcoming challenges during a rebrand; and
• Securing partner buy-in and gaining internal support.